TENTREE

tentree outerwear

This campaign showcased tentree's best-selling Outerwear line across multiple seasons, highlighting the product's versatility along with its technical and sustainable benefits. Studio photography was paired with striking nature imagery to evoke an idyllic setting and demonstrate real-world use cases for the products.

This project also marked my first experience designing product labels, which led to me taking ownership of all tags, labels, and packaging for tentree going forward. I additionally contributed to the photo shoots, assisting with scene direction, product placement, lighting, and framing.