Creative Direction & Production Design 

Luke Swinson x tentree

Everyone on this Earth is united by nature - no matter where you are, we all have a connection to our natural planet. In this new artist series, we want to share stories of what connects different people to the planet, and we started through the lens of Luke Swinson, his Indigenous community, and the cedar tree.

This campaign was created to share Luke’s story through his lens. It was inspired by postcards and notebooks to add a personal touch and tie in all of the elements in the campaign. A custom handwritten font, alongside our san serif brand font created visual interest, while also separating Luke’s voice from ours. We used film photos show Luke Swinson’s view of nature and his culture, and more polished digital photos to show off the vibrant product in a more commercial way.

Photography by Tom Miller

Art by Luke Swinson