TENTREE

A New Perspective

This NASA-inspired capsule invited our community to view the planet through a different lens. When astronauts first looked back on Earth from space, they experienced a profound shift in perspective: countries appeared tiny, oceans looked like puddles, and it became clear that this is the only home we have. The collection features breathtaking artwork and imagery of Earth from above, with the campaign designed to empower our community to both celebrate and protect our planet.

For creative direction, I focused on capturing the story of seeing our home from a new vantage point. I drew extensively from NASA's satellite imagery library and used warped, scattered typography to reinforce the theme of shifting perspective. Framing and color choices were inspired by retro sci-fi aesthetics, balanced with sleek, modern elements like a sans-serif typeface that reflects the precision of contemporary scientific technology.