Peggy Workwear

At Peggy Workwear, I was responsible for designing on-brand advertising, social media content, posters, and podcast visuals for their podcast Smoko. My approach incorporated tactile, workwear-inspired elements and product imagery to reflect the brand’s playful yet refined aesthetic. The work supports Peggy Workwear’s focus on women in STEM and the trades, while drawing inspiration from founder Alexis’ “101-years-young grandmother,” Peggy.

BRAND - Peggy Workwear

ROLE - Creative Direction, Production Design

TOOLS - Figma, Photoshop

TEAM - Alexis Armstrong (Owner)

YEAR - 2024-2025

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