Peggy Workwear
At Peggy Workwear, I was responsible for designing on-brand advertising, social media content, posters, and podcast visuals for their podcast Smoko. My approach incorporated tactile, workwear-inspired elements and product imagery to reflect the brand’s playful yet refined aesthetic. The work supports Peggy Workwear’s focus on women in STEM and the trades, while drawing inspiration from founder Alexis’ “101-years-young grandmother,” Peggy.
BRAND - Peggy Workwear
ROLE - Creative Direction, Production Design
TOOLS - Figma, Photoshop
TEAM - Alexis Armstrong (Owner)
YEAR - 2024-2025